1)      Hackers retrieve data from Jos _ users table, which aids them in taking password and data from super administrator of the web site.

2)      Most vulnerability occurs in specific release of the extension.

3)      Inurl command is used for hacking. Search engine friendly component like artio, SH404SEF should be used in changing urls.

4)      Ensure latest version, extension of joomla is in place.

5)      Use un-install function to get rid of the extension

6)      707 are necessary when a script needs to write file or directory. Files should have appropriate configuration.

7)      Proper directory permissions are a must.

8)      Ensure dynamic option fields for joomla settings.

Thousands of ways and procedure are on Internet to prevent hacking of a word press site and blog .All this claims can be fool proof unless it serves the purpose. Here below are the popular strategies implemented by word press developers to be more secure.

1)      Before implementing any changes make sure you back up entire DB. Numerous plug-in are available for this purpose.

2)      Update word press to latest version. Find relevant patches to fix the issue.

3)      Ensure your login/password to be combination of caps lock and numeric.

4)      WP security scan will identify vulnerabilities and inform you if any threats in form of malicious codes Exist.

5)      Spiders from search engines crawl entire web sites for indexing information. Easiest way to avoid crawlers from visiting admin section is to add robot.txt files in root directory.

6)      It is not worthwhile to allow visitors to visit, search entire directory .It makes easy to find directory structures and make easier for hackers to find out security holes.

7)     Word press content folder contains every details .The site owner should stop any unwanted access to it. Users should be given permission to access certain files and images.

8)     Word press keys act as a security layer for cookies and passwords

1) With clouds of recession fast looming marketers are increasingly wary of their spending, so Data analytics is going to have a big role in the emerging months if the scenario prevails.

2) Analytics will integrate with marketing and other functions.

3) As HTML 5 spreads its wing mobile site will execute all most what app will do .So there is a trend for mobile sites to grow.

4) Growing interest in mobile marketing will make email more valuable.

5) Social monitoring will emerge.

6) Optimizing social media as social media matures engagement factor through content remains king.

7) Gaming will grow.

8)Snap tags are second generation of bare codes in store shopper’s use manufacturing company’s site to access information.

9) Interactive advertising will move as development in technology goes head on head.

1    Do you want API to be a stand-alone product or API to be a part of your service?

2    What is your business model? Does it allow developers to build on platform?

3    How far can you scale?

4    What is the cost involved in developing an API?

5    What are your Business goals and target customers for API?

6     What value you bring to your customer?

Application Programming Interface: -

Application programming interface known as API allow third party developers to use the power of platform to build application.

API is a source code used as an interface to communicate with each other .It includes routines, data structures, object classes and variables. API is language dependent meaning available by using syntax and elements of a particular language which makes API convenient to use. API can be used to indicate a complete interface or even a set of API.

Increasingly analyst are of view that API are a means of growing business by building traffic, Engaging, Encouraging innovation and connecting with the partners.

API Travel integration

AES technologies India had developed customized solutions for travel industry. In developing country like India majority of people use Bus as a medium of transport to cris cross the cities .As a result of it there exist intense competition among travel operators to pass on the benefits of technology to attract and stay ahead in the business.

Internet penetration is fast catching up in developing countries when compared to the western peers. Bus tickets for travel are mainly sold in counters or by advance booking in counters and through Internet. Hundreds of agents are registered with a travel company are offered an access through API they in turn ensure that seats are filled up fast, which result in significant return on investment for the company. Technology development had benefitted the entire stakeholders like fleet owners, travel operators, customers etc.

Our custom online ticketing system by the use of API like Ticket goose, Ticket simply, and universal travels help agents to book tickets according to the needs of customer .The business needs of travel agent to design an application to book the tickets covering all travel routes are met up effectively.

AES custom travel solutions are developed by our team of professionals who has years of experience in delivering solutions. Seat layout will be dynamic based on seat structure of the buses. Based on selection of seats booking process will occur.

Our custom Travel solution and API integration consist of following functionalities

1   Loading destination

2    Route availability

3    Seat layout

4    Booking

5    Ticket generation

6    Ticket cancellation

7   Report generation

8   Search results or route availability

Business Newsletters are very essential to keep your customers on board always. The listed email software are very useful in small and medium businesses to launch their business communications with their customers and their prospects. They are :

Best Email Marketing Software for Small Business

Best Email Marketing Software for Small Business

1. MailChimp – An easy to use, feature packed, web-based email marketing software with lot of focus on social features and integration with other applications such as Salesforce, WordPress etc. They offer a free account that allows for storing up to 1000 contacts and sending 6000 email per month.

2. iContact – It is another very easy to use web-based email marketing software that boasts of an intuitive interface and strong features. They offer an all-access 60-day trial.

3. Aweber – Aweber has a very strong focus on email analytics and campaign optimization features. They charge $1 for the first month as trial price and regular pricing after that.

4. Constant Contact – They offer event marketing and online surveys, which are also sold separately, along with their core email marketing product. Constant Contact has a very strong integration with PayPal and Amazon that can be very useful for people selling products to their mailing list. A 60-day trial is available.

5. Emma – They put a lot of stress on making your emails look good and that’s why they make users start with creating a custom design for the email (priced separately based on who customizes the design, you or Emma designers). They offer a rich feature set too.

6. Benchmark Email – Makes it easy and quick to create and send email campaigns. Benchmark also has a paid service to outsource your email campaign handling. They offer a 30-day free trial.

7. Vertical Response – Packs almost all useful features and some great extras such as survey and postcards too but surprisingly misses on Autoresponder. You can try it free for 30 days.

8. SimplyCast – Like its name, this email marketing system is really simple and straightforward. On the advanced side, it supports revenue and conversion tracking. They offer a lifetime free plan that allows storing up to 1000 contacts and sending unlimited emails.

9. GetResponse – They offer almost everything that a marketer can think of with their extensive features. GetResponse is heavy on making the email and social and engaging by way of video emails and social networking features. An always free plan that allows storing up to 100 contacts and sending up to 500 email per month is available.

10. Pinpointe – A really powerful email marketing tool that offers best of the behavioral targeting and personalization options to email marketers. They don’t have a free trial but offer a 30-day money back guarantee.

11. Campaign Monitor – They are focused on designers who create email marketing templates for their clients and if you want to do it yourself then you will need some design skills yourself. On other side it’s a system that lets you run campaign very quickly. They let you try the system for free but you will need to pay for sending emails.

12. JangoMail – This email marketing software is meant for power users. It is extremely feature rich with enterprise grade integration capabilities. They offer a full featured free account that can be used to send up to 200 emails per month.

13. StreamSend – An email marketing software with all the basic features. They provide you with a private IP address that boosts your credibility and increases email deliverability rate. They offer a free 30-day trial that can be used to send up to 200 emails.

14. FuseMail – FuseMail offers their own web-based mail marketing software called Campaign Connect as well as a service called SMTP Direct that allows you to send emails using their SMTP servers with your existing email marketing software. They offer a 14-day trial.

15. Campaigner – Offers free of cost set up and customization for your first email campaign. Overall, the system packs in all the basic functionalities required to run an email marketing campaign. A fully featured 30-day free trial is available.

16. eConnect Email – An advanced yet economical email marketing software which boasts of features like RSS to Email that can be used to include your blog’s content in newsletters and integration with Picnik, an online image editor. They also offer a managed program for running email marketing campaigns for those who want to outsource this activity. A forever free plan that allows for sending 150 emails per month is available.

17. EmailBrain – An email marketing software that is easy on price and heavy on social features such as posting to social networks and advanced features such as RSS-to-Email, Email-to-RSS, Microsites etc. They also allow sending text messages to the same subscriber list if phone numbers are available. A 30-day free trial is available.

18. EasyContact – Living up to its name, EasyContact makes it really easy to create and run email marketing campaigns for beginners. They offer a 60-day free trial.

19. GraphicMail – A low cost system with some advanced functionalities. It is very similar to EmailBrain in features except that they offer a 60-day trial as compared to EmailBrain’s 30-day trial.

20. SendLabs – It is an advanced email marketing platform geared towards designers, marketing & advertising agencies and resellers who want to offer email marketing software and services to their clients.

21. Savicom – Savicom is one of the few providers that don’t require their clients to get their mailing lists reconfirmed by asking their contacts to opt-in again. You can try Savicom for free and send emails to up to 10 contacts.

22. myNewsletterBuilder – A web-based email marketing software that you can use to start mailing, even if you don’t have any content. Yes, myNewsletterBuilder offers a readymade content pieces (paid option) that you can send to your contacts. A 30-day trial that includes all features and allows sending up to 250 emails is available.

23. NewZapp – You will like NewZapp if you are a fan of rich internet applications. The interface of this web-based email marketing software is really fast, like a desktop application. A limited featured free account is available to send up to 100 emails per month.

24. YesMail – Their small business email marketing software is called YesMail Direct. It is a modular system with advanced features such as segmentation available as add-on modules. They have another interesting offering called YesMail Prospector that offers specific mailing lists for different business verticals.

25. Ennect – Their core email marketing software is basic and easy to use. They also offer software for administering online surveys, events, and sweepstakes and you can use the same mailing list for all of them.

26. poMMo – An open source software that you will need to install on your web server. Once installed it can be accessed using a web browser from any computer. It is a free email marketing software.

27. Inwise – Offers basic tracking and segmentation features. Ideally suited for one-off mass mailing campaigns.

28. Mad Mimi – It’s a web-based email marketing software with lot of focus on sending beautiful emails. Their library boasts of fresh and tasteful templates and they offer free design assistance as well. They offer a free plan which is full featured but you can’t request support.

29. Contact29 – A web-based email marketing software that focuses on real estate agents. They offer a ready library of pre-written emails with real estate related content.

Desktop-based Email Marketing Software

A desktop-based email marketing software is one that you download and install on your computer and use it just like any other software on your computer, for example: MS-Office. Purchasing these types of email marketing software would require you to make one-time payment. The support options and software upgrades are often priced separately. You will also need a SMTP mail server for sending emails. Although a lot of software allow sending emails directly without SMTP server, you should be cautious about using that option as email services often reject emails that don’t originate from a public SMTP server.

30. GroupMail – Allows sending HTML and text emails in bulk. They offer a limited featured free edition that allows sending 100 emails per send.

31. Email Marketing Director – An intuitive and feature packed email marketing software that offers a library with over 200 templates.

32. e-Campaign – An email marketing software that stresses a lot on personalization. You can send different file attachments to different people at once within the same mailing job. A trial version that allows sending up to 200 emails at once and adds a tagline at the bottom of the email is available.

33. SendBlaster – An economical email marketing software with a great feature set. It also integrates with Google Analytics. Both free and paid versions are available.

34. Handymailer – An easy to use yet powerful email marketing software. They offer one of the best WYSIWYG email composer with MS-Outlook like interface.

35. Atomic Email Studio – A modular email marketing software that offers a complete solution to create, manage and run email marketing campaigns.

Source : www.betadaily.com

The purpose of foursquare is to bridge the gap between merchants and customers. Four square enables to use specials only on a certain day. Specials are based on to attract new customers, and to encourage customers to come back again and again

1) Receive your free cup cake on your 5 th visit
2) 10 % of your bill on Tuesdays.
3) Specials can provide discounts

If you are worried about margins buyers can drop in at special time to avail discounts. Alternatively you can post your videos on face book and twitter of customer who visits the site often. Remember to set an end date for your campaign. Offer something special to your customer than a normal one.

B e sure your team is ready to redeem the option. Team must be aware of sales and redeem options. if you add a new special be ready to alert the team .Four square gives one flyer for customers and owners

Four square dash board is full of information .it gives details about what time the customer login, check oput, gender, age, break down of users,. Business can use these details to attract the customers. It gives more insight about customer information.

Giving too much freebies will affect the business however instead of givng on every visit they can give for loyalty. Reward loyalty.

Four square is a social networking site, which works on hardware for mobile devices based on location-based services (LBS) Four square not only broad cast location to other users but also serves as a game pairing virtual rewards with real activities .one can use four square to meet new friends and to find who else in the area compete against other in business at the city.
The service is available to users with GPS enabled smart phones. Users check in at venues in a mobile web site, text message or device specific application by running it and selecting from a list of venues that application locates nearby. Each check in is awarded by points and in turn by badges.
Four square not only broad cast location to other users but also serve as a game pairing virtual rewards with real activities .one can use four square to meet new friends and to find who else in the area compete against other people in the city.
Four square claims to have more than 9 million users. With two hundred and fifty thousand business utilize the location-based service in their marketing program. Four square is a free platform for merchants to use engage and incentivize customers

Key word research is the backbone of SEO process. Customers search with keywords for a specific product or towards a web site .If a site exists without SEO optimization there is every possibility that sites marketing efforts will fail as a result Business objective is tough to meet and return on investment gets delayed.

Keyword research analysis should be done carefully .Say for example if a site is selling designer items a thorough study should be done on peoples search behavior based on parameters like country, cost, specific product, people’s attitude and a host of factors. There are heaps of tools available in the market to do best keyword analysis. An effective keyword is the key to any successful SEO campaign. Free tools, which are available in the market, are to give only instant results not a long lasting result. It is advisable to always select keywords based on research and analysis done by a SEO professional.

Long tail keywords are less competitive while short keywords are more popular, less generic terms bring more traffic to the site than keyword phrases. Niche keywords for each pages of the web site are the need of the hour. People get carried away in selecting the right keyword .One should avoid keyword stuffing to avoid getting lesser rank in search engines.

Key word research should be focused and specific with two to 5 keywords on every page of the web site. People use same keyword and put Meta tags on every page of the web site, which won’t yield any fruitful results. Even though English is spoken in countries like United States, Ireland, Canada, Australia, and United Kingdom they way people pronounce and write words differ which have an impact on selecting the appropriate keyword. One should have at least 2 to 5 tools to do thorough research on keyword based on country. Then the job gets done.

Once when effective keywords are narrowed down the effectiveness of the keywords is measured by doing competitive analysis and position. Do the other sites with key words are truly your competitor’s .Are the key word relevant to industry standards. Does the key word listed matches with the services of the web site? Are the questions to be asked . These analyses are must for the web site, which are often not considered during appropriate keywords selection.

Keyword research is an ongoing process. Key word position varies in search engines based on peoples search. Once should closely watch its position. Accurate key word analysis is the need of the hour. Website owner should keep track of a keyword apart from SEO expert to have first hand knowledge of what’s happening behind the marketing efforts of the site.

An optimized site with effective key words is the need of the hour to yield desired result for a key word. AES has an expert team in SEO which provides effective keyword research and analysis .Our diverse capabilities across various domain highlights our credibility .All our approach to SEO are completely Ethical.

1) Face book has a growing customer base of 750 million users.

2) More than 50 % of people are using face book daily.

3) Face book fan page informs, extends, educates customers and helps them to have deeper interaction with peer group.

4) Survey reports claim average user is connected to 80 pages, user and groups.

5) An average user has around 130 members in friends list.

6) Advertising cost are significantly reduced.

7) High return on investment and targeted advertising can be effectively done.

8 ) Effective profiling of customer data through face book apps , which plays a significant role in face book marketing. (FBM)

9) Polls, surveys, contest, discount vouchers, Free coupons helps to retain and service existing customer well.

10) Face book apps tend to collect data from customer .

All those quantifiable data supports the above claim.