Face book is suddenly emerging not only as a place to connect and share interesting stuff with people, but also as a tool for commerce –to customers. Top 3 brands on face book Coca-Cola, star bucks, Disney all sell directly on face book. Retail pundits predict more sales will happen in face book than Amazon.

The idea of face bookstore is consumers can decide upon a product and make decision with out leaving face book. Increasingly more brands are selling through face book

Group buying: -

Face book has joined hands with ‘group buying’ through face book deals many brands are using group buying to pump up their sales in stores. Deals go live on face book, which ensures each product on store, generate buzz from fans.

Exclusive offers: -

Fans and face book store are on same page chances that fans will be shopping from face book page .So stores can be used to reward with offers to generate sales. Biggest Ecommerce and retail brands are using this for moving their customers ahead in sales funnel.

Shop and tell

Brand can integrate referral features to shopping carts whenever someone makes a purchase on store. They can recommend a product to people in their network. In turn for discounts&free shipping

Check in deals:

Face book check in deal allow user to find deals in their vicinity using mobile phones and other offers. Such kind of campaign helps brands since user checkins when they come in activity feeds and acts as a marketing channel for the brands.

Fcommerce:

Some retailers are bringing stores to face book through face bookstores, others are doing the opposite way .If brand has offline retail store targeting the youth then this strategy would yield results.

Fcommerce via face book is starting to provide alternative buying experience to customers by effectively using following CRM startegies

-         Customer engagement

-         Surveys

-         Competitions

-         Specials

-         Providing coupons

-         Displaying face book and PDF images through online videos.

-         Users are directed to main site to complete their purchase

-         Inventory can be displayed at no extra cost

Integration with face book proves to be an effective online marketing strategy

F commerce & Advantages :

F commerce is evolving as an online channel for business to sell products and services with the support of face book. Face book environment naturally extends to online shopping where one can buy products and services using face book. The marketing power face book provides makes it as an evolving phenomena.

Why set up a shop in face book

1)      600 million users

2)      40 % people use social networking site when shopping online

3)      Fans are more likely to recommend a product

4)      Number of transactions in face book store is increasing 10 % per month

5)      68 % of fans visit retailer pages to keep up-to-date with sales and promotions.

6)      Average of 130 friends to share your latest shopping experience especially how much you have saved.

The above said facts make F commerce as compelling reason to Embrace.

Cloud is a familiar word in the “Internet “. Some believe it is the improvised form of utility computing .The definition extends to items outside firewall that exist in cloud.

Cloud computing helps to reduce infrastructure, licensing cost.

Web services:

Web service providers offer API’s that enables developers to exploit functionality rather than full-blown applications. Google maps, Stock exchanges, U.S postal services all use API.

Platform services:

Build your own application that run on provider infrastructure, which is delivered to end user through the net from service provider.

Integration:

Cloud based interconnection is present everywhere with range of isolated clouds with customers plugging individually. The concept of loosely coupled services makes enterprise a node in the cloud.

Service platforms:

Trading platform offers computing services that user interact with which are most common in financial industry.

1)      Know your audience: Do your research while sending press release to bloggers, Editors, PR sites or potential customers.

2)      Unique content: Make sure content caters to the exact need of audience.

3)      Build niche content: Headlines,content is the most important and it must be unique , relevant and original in such a way to attract eyeballs.

4)      Keep it short: writing about a product is so tempting. Readers may have glanced more PR releases.

5)      Standard format: Sticking to standard format, which is easy to interpret without jargons and confusing words.

1)      Look what audience want: Write to match their need.

2)    Respond to Audience comments: Will make them feel active and respond fast.

3)     Email frequent commenter’s for feed back: Build relationship beyond the blog.

4)     Follow readers on twitter: Easiest way to stay connected.

5)    Connect to linked in: Allows to find their background.

6)     Comment on reader’s blog: Most people will leave a link. click and register your reaction.

7)     Do a guest post: It makes you to get instant recognition.

8  )   Podcast: Record a free podcast or webinar for your readers.

9)    Questions: Ask open-ended questions at end of your post.

1o)    Readers : Make readers the experts.

11)   Problem : Ask readers the biggest problem.

12)    E Book: Create a free book for subscribers.

Hosting location and country level domain have been important factors for SEO to target results specific to a country. Hosting has been important to identify the location of a web site as search engines have been looking at IP address of the site to detect server location. If a site was hosted on the server that was physically located in a country then site would have been included in the country specific searches .SEO suggestions for a site targeting Australia would have been to chooses provider from America than Australia. Google also allows web masters to set the GEO location within web masters tools to help them target a specific market.

Cloud Computing influences hosting location factor .The reason is site can be hosted anywhere in the cloud web pages that are served locally. Site that are in cloud show web pages that are served locally to create a specific target countries .The site that has highest authority outranks others .If Australian version has strongest authority then it outsmarts American version.

When cloud becomes more popular, Search engines would change their algorithms taking this factor into consideration. This is going to revolutionize the way the site operates across different countries in different languages.

Google caffeine is a strategy by which Google index web pages on a rapid scale. Speed of the page is an important factor in SEO and it started to play important rankings of web sites in search results .Key strength of cloud computing is rapid delivery of web pages with faster loading time. Cloud computing uses resources more effectively and can have a huge impact on site loading time.

Cloud is a computing model that changes the way we think about technology. Cloud provides web based software, middle ware and computing resources based on demand. Cloud computing is the delivery of computing as a service rather than a product. Where shared resources provide Software and information provided to computers and other device as a utility. Cloud computing is a resource delivery and usage model .It means get resource via network .The network of providing resource is called cloud. The hardware resource in the cloud seems scalable infinitely and can be used when never.

Cloud application provides good service and performance as if software programs were installed locally on end user computers. Cloud computing is based on broader concept of infrastructure convergence. This environment allows enterprise to get applications and run faster with easer manageability and less maintenance. Enables IT resources to meet fluctuating and unpredictable demands.

Cloud computing provides 1) Computation 2) Software applications 3) Data access 4) Data management and Storage resources, with out requiring cloud users to know more about the infrastructure.

( Excerpts taken form Wikipedia ,Slide share.com)

SMM (Social media marketing) is the process of gaining traffic to a web site through social media . Social media marketing is focused to create a quality content that encourages readers to share with their social networks.

Social media is easily accessible through Internet access. Increased communication results in customer awareness and customer service. Social media marketing is not expensive.

Blogging, photo sharing, Video sharing, Pod cast, Message boards, Chat rooms, social networking, widgets, RSS, Micro blogging are all part of social media marketing.

Engagement in terms of social media infers customers and stakeholders. Social media in business allows all to share views and thoughts. Each person who puts their opinion becomes a part of marketing .The engagement process is fundamental to successful social media marketing.

Social media is a slow process. Companies need to embrace and invest in it as a part of marketing strategy. Social media is a platform to develop conversational relationship. People can ask questions and share content directly. Communication in social media happens to be a dialogue not a monologue.

Twitter: -

Twitter product can be explained in short messages. Messages can link to a product web site. Twitter promotes a product real time.

Face book: -

Face book profiles are elaborate than twitter. Videos, Photos, Descriptions can be included through facebook. Using face book can link back to products twitter page and send out remainders.

Blogs: -

Blogs allow a product or a company to provide lengthy details .The longer description can include reasoning and use. Blogs can be updated frequently .

1       Can you share your SEO success stories?

2       Do you follow Google Webmaster guidelines?

3        In what time frame will you deliver results?

4       What is your experience in dealing with international sites?

5       What are your important SEO techniques?

6       Will you inform me about the changes that you do on my web site?

7       Do you guarantee rankings?

8       Do you provide reports on performance?

9      How do you communicate with us?